Nike Adventure Club will send kids new shoes at regular intervals—but it’s what happens when they grow out of them that Nike hopes will appeal to consumers. Companies know that many parents don’t have ...

Just in time for back-to-school shopping, Nike today officially announced its entry into the subscription service market with the launch of a “sneaker club” for kids called Nike Adventure Club. The ...

Nike will launch a new subscription service for kids sneakers this week that seeks to woo parents with an offer of fewer nightmarish trips to the shoe store in exchange for a regular fee and ...