The Swoosh's cult-loved ACG line has gone through ups and downs, but in 2025, it's once again hitting a trail-crushing stride ...

A New York Yankees Nike tracksuit doesn't exist as a complete product from the $47.9 B brand (per Forbes). Even though Nike ...

Strap in, Nike’s latest project could power up your walk like a subtle e-bike for your feet. The global sports brand is stepping well beyond performance shoes for athletes, debuting “Project Amplify” ...

Forbes contributors publish independent expert analyses and insights. Anisha Sircar is a journalist covering tech, finance and society.

The Houston Cougars were unable to handle the Texas Tech Red Raiders at home in their always highly anticipated “Blue-out” game, featuring the fan-favorite and infamously cease-and-desisted oiler-blue ...

Dallas Cowboys head coach Brian Schottenheimer told reporters Friday that rookie running back Jaydon Blue got blisters during Thursday's practice as a result of wearing Louis Vuitton Nike cleats.

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The iconic Air Tech Challenge 2 sneaker that once turned heads on the tennis courts of the 1990s is making a comeback. Nike is set to release a fresh iteration of the classic silhouette in White and ...

If you’re “forever in blue jeans,” this denim sneaker release from Nike is calling your name. Nike is dropping the new Air Jordan 4 Retro “Worn Blue” sneaker that’s covered from head to toe in Denim ...

As part of Nike’s ongoing effort to recenter its brand around performance and sport, the Swoosh is doubling down on its running heritage. That strategy appears to be resonating. A renewed focus on ...