In celebration of the Air Max 95’s 30-year anniversary, Nike is linking up with SB signee and pro skater Eric Koston for a ...

Forward-looking: Nike aims to blend advanced technology with traditional fitness apparel and sportswear. Among the company's most intriguing innovations is a new piece of assistive technology designed ...

Don't miss out on our latest stories. Add PCMag as a preferred source on Google. Nike on Thursday unveiled Project Amplify, a new line of shoes that comes with a robotic system to help you walk and ...

Created in partnership with the bionic footwear and apparel brand Dephy, the next-gen design is engineered to augment natural lower-leg and ankle movement, providing extra power for everyday exercise.

Nike is no stranger to a unique footwear concept, be it self-lacing shoes or a "Hyperboot" that can speed up recovery. The company claims its Project Amplify and new "neuroscience-based" footwear take ...

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Five NBA championships. Two Olympic gold medals. An 18-time All-Star, with more than 33,000 points to his name (not to mention one 81-point game). Just about any professional basketball player in ...

There’s not a more fairy-tale story in business. Nike CEO Elliott Hill began as an intern. Worked about every job imaginable at the company. He left in 2020 shortly after John Donahoe was brought in ...

Emblazoned on a wall inside the Bowerman Footwear Lab—the top-secret facility at Nike’s world headquarters in Beaverton, Oregon, where the brand’s boldest innovations are conceived and built—is a ...

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Nike has been at the forefront of basketball footwear and technology for over 50 years and even into 2026, the sneaker giant continues to reinvent the game while outfitting the most elite athletes on ...