Coca-Cola’s new AI-assisted holiday ads drew swift backlash from viewers missing the brand’s classic charm. The company says the approach is here to stay.

Imagine being prescribed Coca-Cola by your doctor. Weird, isn't it? Not really; the drink was invented by a pharmacist and ...

After almost 25 years, Coca-Cola announced in late October that it’s bringing back Mr. Pibb, its spicy cherry soda that first ...

Jason Zada of Secret Level, the company behind the ad, understands the criticism but says AI video has humans behind it too.

After a major backlash in 2024, Coke and the L.A. studio it hired have produced a new synthetic spot they believe viewers will like a lot more; "The craftsmanship is ten times better." Will they? By ...

Coca-Cola's new AI-generated Christmas campaign, "Holidays Are Coming," addresses criticisms from last year's ads by featuring animals instead of humans and improving technical realism. The company's ...

Coca-Cola practically invented Santa Claus as we know him today. Credit: Coca-Cola / Secret Level Coca-Cola has an indelible connection to the holidays here in the United States. The company's 1930s ...

Coca-Cola is back with another series of AI-generated ads to herald the holidays — and they look just as bad as they did last year. That initial foray at making a vague AI homage to the original ...

For the second year in a row, Coca-Cola’s annual Christmas ad is AI-generated. The soda company launched the ad on Monday just days after Halloween, shifting into the winter months with the annual ...

Katelyn is a writer with CNET covering artificial intelligence, including chatbots, image and video generators. Her work explores how new AI technology is infiltrating our lives, shaping the content ...

The Backlash Against Coca-Cola’s AI-Generated Ad, Explained In 2024, Coca-Cola’s three AI-generated Christmas ads were widely mocked as uncanny eyesores, with commentators asserting that the use of AI ...

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