The "Butter Skin" trend is set to make waves in the beauty world in 2025, following in the footsteps of the famous "glass skin" and "glazed donut skin." This new aesthetic quest aims for skin that is ...

According to a 2023 study by Kyung Hee University, for many young men, makeup and meticulous grooming aren’t acts of ...

Our prayers have been answered. Go-To is releasing a very limited-edition collection of makeup to keep us glowing all season.

Makeup and beauty lovers, rejoice! Our Christmas, better known as the bi-annual Sephora Savings Event, is still happening, ...

Makeup isn’t just about looks — it’s about expression. Learn how to enhance your natural beauty with expert advice and ...

Black Friday may be yet to officially start, but there's nothing stopping Amazon from launching some hot deals on some of our ...

Whether you’re after beginner-friendly tips or can play with shading like a chiaroscuro painter, an easy eye makeup look is ...

A curated list of the very best non-comedogenic makeup, pore-purifying serums, clarifying cleansers, in-office treatments, and so much more.