We might earn a commission if you make a purchase through one of the links. The McClatchy Commerce Content team, which is independent from our newsroom, oversees this content. The perfect eyeliner can ...

You may be looking for a healthy alternative to conventional makeup, an alternative that uses organic ingredients, but you may ask yourself, why is organic makeup better? Organic is a common term ...

Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy. Clean beauty is a trend that needs no introduction, but we suspect (and ...

Whether or not you want to blame or thank Gwyneth Paltrow, organic makeup is on the rise. Truly certified organic makeup means the ingredients included are totally clean and without "pesticides or ...

Forbes contributors publish independent expert analyses and insights. Sarah Boyd writes about fashion, beauty and influencers. When it comes to food, shopping organic is easy. It doesn’t take much to ...

Learn all about the Goop founder's new beauty line We’re already well-equipped with tips and tricks on how to live a healthy lifestyle thanks to the green gospels of Goop guru Gwyneth Paltrow. But now ...

Basically, treat the organic cosmetic product like food by sticking it in the fridge, the Huffington Post reported. Preservative-free products have a shorter shelf life, and will usually last three to ...

Anyone who has applied gooey black mascara will tell you that makeup seems the antithesis of natural. Conventional wisdom is that alfalfa is organic; eye shadow isn't. But now there's an array of ...

The Goop empire expands! Gwyneth Paltrow and Juice Beauty just announced the launch of their long-awaited makeup collection, and it comes with some very personal touches from the Oscar-winning actress ...