When Puma revealed five radical prototypes at the 2025 World Championships in Tokyo, the running shoe world laughed. With their jagged midsoles and sky-high stacks, the prototypes looked more like ...

Stef Reid grew up as a sports-obsessed child, dreaming of playing rugby internationally. But on the eve of her 16th birthday, her life changed forever. Severe propeller lacerations from a horrific ...

Three friends in China tried to avoid breaking drunk driving laws in an unusual way. After drinking, they decided to push their car about 500 meters toward a repair shop instead of driving it, ...

As Summer is winding down and back-to-school is around the corner, PUMA has launched two new iterations of their popular NITRO running shoe to support the changing seasons. As athletes began to tailor ...

Many Marvel fans want to know more about the Fantastic Four Puma shoes that will be released by way of LA-based brand Advisory Board Crystals. Unlike most collab releases, these Marvel sneakers will ...

New York Post may receive revenue from affiliate and advertising partnerships for sharing this content and/or when you make a purchase. Just when you thought your sneaker rotation couldn’t get any ...

Puma is in the midst of ramping up its marketing activity, to the tune of a 40% increase in media investment versus 2024. The Fortnite store concept demonstrates how the sportswear brand is evolving ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Puma is in the midst of ramping up its marketing ...