Puma is the latest brand to announce a self-lacing, AI-powered athletic shoe that will adjust with swipe gestures or apps for iPhone or Apple Watch. Puma unveiled the Fi – short for Fit Intelligence – ...

With Nike’s self-lacing sports shoes about to launch, Puma has just made it clear that it, too, wants a piece of the pie, with the announcement of the “Fi” (short for “Fit Intelligence”) self-lacing ...

Puma spent the last three years working on this new self-lacing shoe. That's much longer than the ten-month development cycle for the Autodisc, mainly because for the Fi, Puma needed to find the sweet ...

Slated for release in 2020, the Puma Fi features a tiny motor, which powers a cable system that 'laces' the training shoe when you swipe a touch module on the tongue. I'm PCMag's managing editor for ...

The task we learned in kindergarten is apparently too dang hard. Puma debuted its latest smartphone-connected self-lacing shoe called Fit Intelligence, or, "Fi," giving Nike's Adapt BB sneakers a run ...

Puma teased its self-lacing “Fi” sports shoe at the start of 2019, with a launch date targeted for spring 2020. Between now and then, it’s working on tweaking the final design of the $330 footwear, ...

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. Puma has announced its latest take on self-lacing shoes just a few weeks after Nike unveiled one of ...

Puma just unveiled its latest collab with Barbie in celebration of the iconic toy brand’s 60th anniversary. This follows the December release of an exclusive Puma Barbie doll set. Continuing their ...

There's no shortage of cool, new golf products being released on a weekly basis (scroll down for the latest). Whether it's modern, fashion-forward apparel; stylish but ultra-comfortable shoes; useful ...

Puma has teamed up with KidSuper founder and designer Colm Dillane on its latest soccer-inspired collection. Called the Puma x KidSuper Sports Club collection, the line reinterprets some of the German ...