With Nike’s self-lacing sports shoes about to launch, Puma has just made it clear that it, too, wants a piece of the pie, with the announcement of the “Fi” (short for “Fit Intelligence”) self-lacing ...

Puma is the latest brand to announce a self-lacing, AI-powered athletic shoe that will adjust with swipe gestures or apps for iPhone or Apple Watch. Puma unveiled the Fi – short for Fit Intelligence – ...

The task we learned in kindergarten is apparently too dang hard. Puma debuted its latest smartphone-connected self-lacing shoe called Fit Intelligence, or, "Fi," giving Nike's Adapt BB sneakers a run ...

Puma spent the last three years working on this new self-lacing shoe. That's much longer than the ten-month development cycle for the Autodisc, mainly because for the Fi, Puma needed to find the sweet ...