Last month, I wrote a little op-ed about my favorite pens, and the response was … strong. Regardless of whether or not readers agreed with any of my picks (and plenty didn’t), it was great to learn ...
Stop chasing the "magic pen." As a brand consultant, I've seen more bad ideas sketched with expensive tools than I care to count. The right pen isn't about price; it's about purpose. Here’s my ...
When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say, “It won't leak in your pocket and embarrass you.” However, the company mistakenly thought the Spanish word “embarazar” ...