The whole point of doing an influencer campaign is to “influence” people into liking your brand and buying your product – not piss them off. One soda company’s PR campaign had people poppin’ off ...

If you are an avid soda drinker, you will soon have more options to choose from, as two of the biggest names in the industry unveiled plans for new drinks this week. Coca-Cola and PepsiCo both ...

The Golden Arches are making one of their biggest operational changes in decades. S. by the year 2032, marking the end of an ...

"Pepsi's innovative AI-powered 'SweeTest' campaign taps into Gen Z's love for sweet treats, boosting brand loyalty and sales ...