The Massive Market That Fashion is Still Ignoring Approximately 67% of American women wear a size 14 or above. Yet when these ...

Roughly 67% of American women wear a size 14 or above, yet much of the fashion industry still acts like serving them is ...

JCPenney and Ashley Graham defy the Ozempic trend with a bold, size-inclusive campaign that celebrates curves and drives ...

Samyra Miller shares content with her combined 2.5 million followers in hopes of creating change for plus-size people ...

Finding dresses that truly celebrate your body shouldn’t feel like an impossible mission. With endless options out there, it’s easy to feel overwhelmed.

Size inclusivity is a hot-button topic within the fashion industry. Globally, there is still much work to do in regard to representation. Major fashion houses are still lacking statistically when it ...

Target Corp.’s $1 billion owned denim brand, Universal Thread, today is relaunching its assortment, with new fits, washes and ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

With a little bit of spandex, a slimming tummy panel and flattering mid-rise, these classics have won the hearts of nearly 17 ...

From Myx’s breezy cotton picks to BIBA’s metallics and Libas’ elegant silhouettes, there’s something here for every occasion, every season, and every woman.

If the average human life expectancy is around 72 years, having a business that goes well beyond that age is a remarkable ...