One of Ralph Lauren’s go-to styling moves is going viral. Here’s why it’s time to try it yourself.

If summer is all about stripping things down to the bare necessities, winter is about piling it on and living it up. You can ...

View the Ralph Lauren Purple Label Men's Fall 2025 ready-to-wear runway, fashion show & collection photos. Designed by Ralph Lauren in Milan, Italy, January 2025.

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. I know what you’re thinking: Isn’t this just traditional holiday decor, rebranded?

Ralph Lauren has introduced an artificial intelligence (AI) conversational shopping assistant called Ask Ralph to its mobile app, according to a press release. Ask Ralph is powered by Microsoft Azure ...

Inside its Madison Avenue headquarters, the iconic American label brought the spring 2026 collection to life —with backup from Oprah, Usher and some really big sun hats ANGELA WEISS/AFP via Getty ...

Forbes contributors publish independent expert analyses and insights. I am a NYC-based journalist covering the luxury and fashion industry. Given the tenure leading his brand, 58 years and counting, ...

As more companies utilize artificial intelligence tools to help with everything from streamlining operations to personalized shopping, Ralph Lauren is the latest retailer to harness the power of ...

The brand's new experience is powered by Microsoft Azure OpenAI. As more companies utilize artificial intelligence tools to help with everything from streamlining operations to personalized shopping, ...

In the early 2000s, fashion brands had a realization: They could throw their inventory up on a website and ask customers to sift through it to find what they were looking for. Two decades later, the ...