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If you’re anything like me, you know that finding quality athletic wear at reasonable prices feels like discovering hidden ...

The Swoosh's cult-loved ACG line has gone through ups and downs, but in 2025, it's once again hitting a trail-crushing stride ...

A New York Yankees Nike tracksuit doesn't exist as a complete product from the $47.9 B brand (per Forbes). Even though Nike ...

Older Red Raider fans might be getting deja vu as Texas Tech students bring back a tradition to the university's football program. Years ago, students used to camp out ahead of big Red Raider football ...

No. 13 Texas Tech won its first game in Manhattan, Kan., since 2008 Saturday to improve to 8-1 and retain its Big 12 Championship and College Football Playoff hopes. The Red Raiders were shut out in ...

Texas Tech football is back at home in Week 11 of the college football season with a Big 12 showdown against BYU, with the college football world descending upon Lubbock for College GameDay. Like the ...

Forbes contributors publish independent expert analyses and insights. Anisha Sircar is a journalist covering tech, finance and society.

After a crackdown from the Big 12 Conference, the Texas Tech Red Raiders are making some changes at home games inside Jones AT&T Stadium, and it's one that will likely have a lot of fans upset. On ...

With the stakes too high and the fines higher, Texas Tech Athletics is asking students and fans to toss what's become a popular-but-controversial football game day activity. On Monday, TTU Athletics ...