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One tweet was all it took. Call that a sign of the times. So when CrossFit CEO Greg Glassman tweeted on Saturday calling the protests “FLOYD-19,” Reebok, which has been the exclusive apparel sponsor ...

CrossFit, the largely grassroots-fueled fitness trend, is getting its first major marketing injection from its partnership with Reebok, with a new TV campaign that kicked off during the weekend’s ...

I'm not often prophetic, but must pat myself on the back for calling this one. After last year's CrossFit Games, I posted a piece entitled The CrossFit Games: An Action Sport Investment Opportunity in ...

Greg Glassman, the creator of the fitness regimen CrossFit, didn't become one of the most powerful people in the fitness business by being coy. On Sunday's 60 Minutes, the brash executive behind the ...

Most of the design-innovation news that's come out of the sporting goods world in the last little while has been dominated by the two major players: Nike and Adidas. They've got the fastest this, the ...

REEBOK PARTS WITH CROSSFIT: Reebok will not be renewing its deal with CrossFit, after controversial remarks tweeted by CrossFit founder and chief executive officer Greg Glassman. Replying to a public ...

Forbes contributors publish independent expert analyses and insights. I cover the intersection of sports and money. CrossFit, Inc. claims that Reebok International Ltd. has been deceptive and ...