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It started out so well. Eight years into its 10-year partnership with Reebok, CrossFit Inc. is taking its brand partner to court. The popular fitness training program on Thursday filed suit against ...

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Today, DuPont Protection Technologies (DuPont) and Reebok International (Reebok) announced the signing of a multi-year trademark license agreement for the use of the DuPont™ Kevlar® and Dare Bigger™ ...

One tweet was all it took. Call that a sign of the times. So when CrossFit CEO Greg Glassman tweeted on Saturday calling the protests “FLOYD-19,” Reebok, which has been the exclusive apparel sponsor ...

CrossFit has announced a deal with Nobull that sees the sportswear brand become title sponsor of the CrossFit Games and official supplier of CrossFit apparel. Nobull is a Boston-based brand founded by ...

Fitness legend Rich Froning just signed a massive endorsement deal with Reebok. Why is the apparel maker so crazy about CrossFit? After a modest beginning, CrossFit has brought its brand of fitness to ...

DuPont Protection Technologies and Reebok International have collaborated to produce the new Spring-Summer 2015 Reebok CrossFit collection which will incorporate DuPont’s advanced material and feature ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Reebok is taking an extra 60% off CrossFit for its ...

Sportswear giant Reebok has ended its partnership with CrossFit apparel after its CEO Greg Glassman tweeted “It’s Floyd-19” Saturday in response to a tweet decrying racial inequality in America.