With the entire sports world focused on the Paris Olympics, soccer remains one of the most popular events in the Summer Games. Even in the United States, international soccer superstar Lionel Messi’s ...

Reebok has signed a major in-game advertising deal that will see the brand feature in software giant Konami’s Pro Evolution Soccer 6 game. Brokered by New Street Media, the tie-up means the Reebok ...

Konami Digital Entertainment GmbH has announced a partnership with Reebok for the publisher's forthcoming Pro Evolution Soccer 6 title. The deal will see Reebok branding displayed within the much ...