Almost a decade after the appearance of the first “super” running shoe, the idea of a carbon-plated running shoe is neither novel nor rare. These enhanced race day kicks and daily trainers are pretty ...

Italian labels Sergio Tacchini and Ellesse, France’s Le Coq Sportif and Britain’s Gola have all found a new fan base interested in their retro appeal.

No matter how much recognition Allen Iverson receives for his contributions to the sport of basketball and the sneaker industry is not enough. During his playing days, Iverson ushered in a new era of ...

In a surprise move, sports apparel giant Reebok has entered the booming smart ring market with the launch of the Reebok Smart Ring. The ring, available now in the US for $249 via Reebok, marks the ...

Andy is a seasoned technology journalist with more than 15 years experience in the mobile industry, writing for Digital Trends, Wired, and more. During that time he has reviewed hundreds of ...

Reebok has launched its first fitness wearable, the Reebok Smart Ring, as part of a new global partnership with F45 Training, one of the world’s fastest-growing fitness communities. The partnership ...

previously reported, O’Neal returned to Reebok in 2023 after walking away from a $40 million deal more than two decades earlier in 1998. He was appointed as Reebok’s president of basketball and has ...

Future Reebok owner Authentic Brands Group has tapped its joint venture, SPARC Group, to be the core licensee and US operator of Reebok, the Boston-based athletic shoe company, after it is sold by ...

Two Global Leaders in Fitness and Style Unite, Offering F45 Members State-of-the-Art Technology and Exclusive Gear Designed to Elevate Training Worldwide As part of the partnership, Reebok becomes F45 ...

Sports bras are hard to get right, often trading substance for style or skimping on support. So Reebok designer Danielle Witek, who had experienced this struggle herself, decided to create a better ...