One of France’s most recognised cycling brands is splitting. Time has confirmed that its pedal and bicycle businesses have successfully been acquired by SRAM and the Cardinal Cycling Group ...

If you are a road cyclist, finding the right pair of road bike pedals can enhance your efficiency and comfort on the bike. This seemingly simple component is a critical workhorse on your bike as it is ...

Much as we figured would happen, SRAM has taken some of the features introduced on its range-topping... Red features trickle down to Force and Rival, new BB30 options Much as we figured would happen, ...

Sram has debuted a new 1x road groupset at its headquarters in California, which is set to land in stocks as soon as this summer. The new single ring system is an extension of two of its earlier ...

Cycling advocacy and event marketing veteran Ethan Spotts has joined Sram as its road brand communication manager. Spotts, whose official start was October 13th, is a ten-year leader at Chicago based ...