Gen-Alpha isn’t waiting around to "grow into" beauty trends -- they’re already driving them. Born between 2010 and 2025, this ...

Shay Mitchell’s kids’ skincare line has sparked backlash over fears of early adultification, yet Gen Alpha is already ...

In our latest BURO Holiday Gift Guide, we’re spotlighting the best beauty holiday collections to shop this festive season.

Ever look at your bathroom shelf and wonder which of those beauty products you’ll actually use up before they expire? It’s so ...

Shay Mitchell has launched soothing, cooling, and hydrating face masks for kids as young as four years old in the name of ...

Daniela Morosini is the former contributing beauty editor at Vogue Business. Previously, she worked at British Vogue, and has ...

I arrived in Toronto this fall, as many do each year, intending to spend most of my stay huddled inside a frigid movie ...

The 'Love Story' singer is known for her distinctive, pillar-box red lips, and it is Pat McGrath's LiquiLUST in shade Elson 4 ...