Stetson is going younger — and wider — with its new fragrance launch. Called Stetson Legend, the fragrance includes notes of upcycled cedarwood, vetiver and wild desert sage. It retails for $39.99 and ...

Stetson’s fragrance license is getting a new home. Effective Jan. 1, heritage brand Stetson will be entering a new fragrance licensing agreement with Edge Beauty, whose portfolio includes brands like ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. The partnership was a natural fit considering Grimes’ own ...

NEW YORK--(BUSINESS WIRE)--Scent Beauty, Inc., the industry's leading emerging omnichannel beauty platform, is proud to announce the launch of Stetson Legend, a new luxury fragrance targeting the next ...

Luke Grimes is more than just a leading actor—he’s a true symbol of the American spirit. Renowned for his role as Kayce Dutton in “Yellowstone” and his own country music ventures, the star is now ...

Luke Grimes is channeling Kayce Dutton in a new cologne campaign. The "Yellowstone" star recently became the face of Stetson Original fragrance, calling the partnership "really organic." "The Stetson ...

One called Stetson Spirit, which is reaching consumers [age] 20 to 30. We will be launching a new luxury Stetson fragrance this fall called Stetson Legend, which is a higher concentration fragrance, ...

Luke Grimes is a spokesmodel for a culture he's less than a decade into learning how to love. Thankfully, he's also a 40-year-old actor who, before most notably portraying Kayce Dutton on Paramount's ...

Stetson, a name synonymous with rugged sophistication and timeless style, is proud to announce the launch of the brand's latest men's grooming line, Stetson Spirit. This premium collection, in ...

NEW YORK--(BUSINESS WIRE)--Stetson, a name synonymous with rugged sophistication and timeless style, is proud to announce the launch of the brand’s latest men’s grooming line, Stetson Spirit. This ...

NEW YORK--(BUSINESS WIRE)--Scent Beauty, Inc., the world’s first multi-brand e-commerce platform for bespoke fragrances, is expanding its partnership with legendary American men's cologne brand ...

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