There are a lot of brands that boast about their American heritage, even if they’re only a few decades old. Then there’s Stetson. The quintessential Western brand was founded in 1865 by John B.

It's a true classic as synonymous with the American West as cowboys and country music. In it's heyday it graced the heads of Hollywood stars such as John Wayne and Steve McQueen, not to mention being ...

Chicago-based advertising and PR shop Schafer Condon Carter (SCC) has been selected by Stetson Dress Hats, to handle PR and brand strategy, content development and media outreach. SCC said it would ...

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The nation's oldest hat maker is finding the right fit again, as Stetson marks its 150th anniversary. They've topped presidents and celebrities across the decades, but the classic cowboy accessory has ...

Law enforcement units using their hats include the Texas Rangers and the Royal Canadian Mounted Police, whose red dress uniform includes a brown, flat-brimmed Stetson. Though typical of Texas, ...

Forbes contributors publish independent expert analyses and insights. I am a NYC-based journalist covering the luxury and fashion industry. To mark the milestone, the brand has penned its first book ...

HOUSTON – Welcome to Made in Texas, where we write about products made in the Lone Star State. Today, we’re featuring the accessory that became a staple of American cowboys over 150 years ago, the ...

The John B. Stetson Co., the famed manufacturer of Western hats and other products bearing the ”Stetson” label, has filed for bankruptcy. The company`s first ”cowboy” hat was made in 1865. The firm ...

HOUSTON — Stetson®, the iconic western-inspired headwear brand, is teaming up with CLC, the nation’s leading collegiate brand licensing agency, to launch a new line of officially licensed hats for ...

Stetson®, the iconic western-inspired headwear brand, is teaming up with CLC, the nation’s leading collegiate brand licensing agency, to launch a new line of officially licensed hats for college fans ...

The iconic Stetson hat, long a part of Texas law enforcement lore, is returning to the Bexar County Sheriff's Office after a two-decade ban. Citing requests from deputies after she took office Jan. 1, ...