Soft goth is making its way back into the mainstream. Think: greige to dark berry lips, cool-toned contours, and an intentional absence of blush.

Toasty makeup is the perfect way to transition from summer to fall 2025. Inspired by the colors of the season—browns and coppers reminiscent of dry leaves falling on the ground and the sunsets of this ...

From liquid to powder in seconds. Powered by Triple-Powder Technology for long wear that defies heat and humidity. Asteri Beauty proudly unveils Everlight Liquid Eyeshadow, the latest innovation in ...

Many shoppers flock to Amazon for rare deals you can't find anywhere else. But did you know that outside of its larger sale events, the retailer keeps a well-curated selection of makeup essentials ...

I Tried Liquid Eyeshadow for the First Time—Why Did No One Tell Me It’s This Good? US strikes on Iran ‘less devastating than expected’, intercepted calls reveal US Fifth Fleet on High Alert Over ...

Ariana Grande is the master of holographic makeup. Grande, 31, showed off her iridescent eyeshadow via Instagram on Thursday, April 10, proving just how glittery her r.e.m. beauty products are. In the ...

Forbes contributors publish independent expert analyses and insights. Dahvi Shira is an LA-based reporter who covers beauty and lifestyle.

When it comes to eye shadow, there are few things more important than A.) shimmer and B.) staying power. Accordingly, we're head-over-heels for Estee Lauder new, limited edition Bronze Goddess Liquid ...

If I could sum up party season make-up in one word it would be sparkly. Yes, I might be a make-up minimalist for the rest of the year but as soon as December arrives I just can’t fight the allure of a ...

Which eyeshadow colour will suit you? This is very subjective, and depends on your personal preference along with your skin tone and the looks you like to create. As I always encourage an "anything ...

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