Tarte Cosmetics is facing backlash after customers accused the company of using a filter on an ad for its newest product drop. In the ad in question — an Instagram Reels video posted by Tarte ...

Tarte Cosmetics CEO Maureen Kelly posted her own TikTok video in response to two lifestyle influencers who shared their frustrations following a recent brand trip to Miami. Now one of them has ...

In many ways, Maureen Kelly, the founder of the cheeky cosmetics line Tarte, seemed destined to makeup moguldom. When she was four she performed makeovers on her Holly Hobbie dolls, at six she ...

If you were one of the lucky influencers invited to makeup company Tarte’s latest brand trip, like TikTok “it-girl” Alix Earle, you’d be staying at a luxurious estate in Turks and Caicos that once ...

As longtime fans of Tarte Cosmetics, we know that their products are always top notch and absolutely stunning, no matter what they may be! Much to our happiness, Tarte is coming out with a lipstick ...

If you have any beauty lovers in your life, you'll know that the release of new holiday collections is almost more exciting than the holiday itself. Every year, our favorite makeup and skincare brands ...

Tarte Cosmetics CEO Maureen Kelly posted a TikTok video Tuesday in which she pledged to make the company's creator program more inclusive after criticism online over the brand's treatment of a Black ...

This is the award-winning concealer that sells every 12 seconds. It's full-coverage with a natural matte finish. The concealer smooths, brightens, and makes your eyes appear lifted. And there's zero ...

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If you're tired of concealers that crease and cake, switch things up with the Tarte Shape Tape Concealer. Go for an illuminating look when you bring the Glow Wand into the mix. And, of course, you can ...