Cruelty-free cosmetics manufacturer Tarte is the latest beauty brand to integrate with augmented reality for retail, enabling fans to scan items of a particular shade and receive shoppable product ...

Foundation is a makeup product that’s important to get right. For a truly flawless complexion, your foundation should contain quality ingredients that not only agree with your skin but effectively ...

Consider this one lesson learned. In January 2018, Tarte Cosmetics was called out for its lack of shade diversity in its Shape Tape concealer. Though the product is popular with beauty bloggers and ...

When it comes to makeup – and more specifically complexion products – few things are more transformative than finding your perfect match. But sometimes (read: most of the time), that's easier said ...

As far as cult-favorite concealers go, Tarte's Shape Tape Contour Concealer has a massive fan base. From YouTube beauty gurus to Instagram makeup artists to at-home novices, almost everyone swears by ...

Considering Tarte's Shape Tape Contour Concealer became a cult-favorite product as soon as it hit shelves, the brand usually isn't one to disappoint. But Tarte's new foundation shade range of the same ...

Coming on the tails of the one-year anniversary of Tarte’s controversial Shape Tape foundation, the brand is launching an all-new foundation to right its wrongs. Many Tarte fans were disappointed when ...