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"Oh, you're coming home with me " —probably you after seeing this $5 "marshmallow fluff" lip balm that'll make you rethink ...

Emily Ratajkowski showed off her effortlessly sultry off-duty style in a new Instagram post shared on Monday, October 27, giving fans a peek inside her laid-back routine. In the photos, the model and ...

Beauty lovers are notoriously tough to shop for. They follow trends, know their ingredients and usually already own the ‘It’ ...

If you’re as beauty-obsessed as I am, you’ve probably been counting down the days until Black Friday. Well, good news—Ulta isn’t making us wait. The retailer just rolled out its Early Black Friday ...

The wait is over—it's time for the 2025 BURO Beauty Empties! Discover the full list of nominated products and categories here ...

The months of cold air and dry skin are on the way, which means you need to stock up on a reliable, hydrating moisturizer ASAP. If you have yet to find a product that makes your skin feel truly ...

Finding the best teen makeup brands are a total rite of passage. Ask a beauty lover of any age, and they can probably tell you the their favorite label, the first real makeup product they bought from ...

“Eyeliner actually becomes more important as we age,” says pro makeup artist Stevi Christine. “Lashes tend to thin over time, and a liner at the roots helps bring back that youthful fullness.” So, ...

Though makeup rules are seldom universal, mature skin is often encouraged to rotate certain products out of their make-up collections for good. (Sparkly shadows, prone to emphasising texture, come to ...