Adults are unabashedly embracing hot pink, sparkles, and friendship bracelets. Here’s why tween girl culture has suddenly gone mainstream. Many people have tried to brand the summer of 2023. But from ...

The video has amassed over 32 million views as the debate around kids and skincare continues Getty Natalia Herrera witnessed a young customer fight with her mom about lowering the price of her haul.

Natalia Herrera witnessed a young customer fight with her mom about lowering the price of her haul. The little girl had a number of expensive fragrances and skincare products — including duplicates of ...

If raising your LOL-ing, BB4N-ing tween feels akin to studying a foreign species, you may be relieved to hear she’s plagued by the same Big Questions you grappled with at her age. “Namely the PBBs -- ...

Amazon’s Summer Beauty Haul savings event is officially here. For an entire week, you can save money on your favorite beauty items across categories through Amazon Beauty. The event — which gives you ...

Sephora has been taken over by teens and tweens—and if you don’t believe it, just listen to this crazy story as retold by an employee. Natalia Herrera—@natsodrizzy on TikTok—shared a story from one of ...