Limited-edition beauty sets make gifting easy. Plus, they’re a fun way to try top makeup, skincare and fragrance products.

Ulta Beauty, the largest cosmetics retailer in the U.S., is ending its partnership with Target. An announcement from the ...

OAKLAND, Calif., November 10, 2025--e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, continues to expand its ...

Brands like Maybelline make it possible to get high-end results at drugstore prices, and this highly rated mascara that's ...

On a bright, chilly fall afternoon, the women streaming in and out of the Ulta Beauty store on Passaic Street in Garfield, ...

Today, Revlon® Color Cosmetics, a global leader in makeup and beauty innovation, is proud to announce the launch of its ...

From quick strokes of chrome eyeliner to moody lipstick hues, these looks leave more time for celebrating this season.

Ulta Beauty has opened its first Middle East store at The Avenues in Kuwait, marking the U.S. beauty retailer’s international ...

The store opening in Kuwait is just the beginning of the US beauty retailer’s expansion across the Middle East, with plans ...

There’s nothing quite like an early gift, and right now, Ulta’s giving customers up to 40% off on select products during it!