Raising Brows is Soare's personal story, but it also functions as a guide for anyone looking to emulate her success. "There’s ...

For a sleeker take on Y2K-era frosted makeup, holographic eyes are trending — and they're adding the prettiest shimmer to ...

Makeup can disrupt tear film, clog glands, and trigger infections. Learn which ingredients to avoid, safer brands to try, and ...

Icy blue has never been more back! Whether you're pairing it with warm brown lips for a trendy color combo or leaving it ...

Shop the best small yet meaningful gifts for women — perfect for birthdays, anniversaries, and other special occasions.

We spent more than six months researching and testing the best products for acne-prone skin, and asked dermatologists and ...

OAKLAND, Calif., November 10, 2025--e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, continues to expand its ...

Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United ...

There’s nothing quite like an early gift, and right now, Ulta’s giving customers up to 40% off on select products during it!

Because Seoul is the beauty mecca of the world, I've happily flown thousands of miles across the world to test the newest ...

Snoopy and the Peanuts gang never fail to bring a smile, no matter your age. If you’re shopping for the Snoopy-obsessed this ...

The chips that datacenters use to run the latest AI breakthroughs generate much more heat than previous generations of silicon. Anybody whose phone or laptop has overheated knows that electronics ...