Whether you’re tuned into fashion or not, chances are you’ve seen the viral clip of an invite to the SS24 show by Rains, the Danish outerwear label that began its journey with a single poncho and ...

The Mexican National Team and adidas unveil the jersey that El Tri will wear in the 2026 World Cup ...

Uniqlo just recently formalised its enduring relationship with KAWS and now the two unveil the first collection, titled the ...

Lorenzo Federici's newest project with Umbro Japan and BEAMS feels like a proper deep dive into personal history. See details inside.

Umbro brings back its soccer history with a new iteration of the Speciali TR Trainer that's ready to hit the streets and ...

Royer Group, the French footwear manufacturer that owns the Kickers brand and holds an Umbro license, has filed for ...

Reebok has named Marc Le Roux as its CEO for Europe, effective 6 October, as it opens its new European headquarters in ...

PepsiCo's Lay's has become the latest in a series of household names that are redesigning their brand with a more modern edge. PepsiCo announced the "largest brand redesign in Lay’s nearly 100-year ...

Methodology: How TIME and Statista Determined the World's Best Brands of 2025 Businesses use branding to craft a unique identity to stand out from competitors and connect with consumers. The best ...

TROY, Mich.: 24 Sept. 2025 — While tariffs have introduced greater volatility into new-vehicle shopping behavior, brands with strong reputations—such as Toyota and Honda—continue to retain loyal ...