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Under Armour Splits With Steph Curry In Major Brand Reset, Lifts Restructuring Charges To $255M— Retail Shrugs It Off

Under Armour announced that it is ending its partnership with NBA star Stephen Curry as part of an internal restructuring.

Steph Curry Parts Ways with Under Armour, Where NBA Star Could Land Next Shoe Contract

In a rather shocking development in the shoe and apparel world, Stephen Curry and Under Armour announced Thursday they are ...

Under Armour Promo Codes: Get An Extra 40% Off Sneakers And Apparel

Under Armour is one of our gear team’s go-to places to shop for sneakers and fitness apparel. The brand makes our editor’s ...

Under Armour's Strategic Shift: A Focus on Core Brand and the Evolution of Curry Brand

Under Armour has long been associated with Stephen Curry, leveraging his star power to enhance its product offerings. The partnership, which began in earnest in 2010, culminated in the launch of the ...