his brand and appeal reach a new test
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Along with companies like Hoka and On, Under Armour is part of a “new” wave of running shoe brands that launched in the past few decades. Founded by University of Maryland football player Kevin Plank in 1996, Under Armour’s technical base layers ...
Activewear powerhouse Under Armour has unveiled the second generation of its women's basketball shoe, another monumental step in the Baltimore-based company's efforts to fuse innovation with technology. "I love the fact that Under Armour has a shoe ...