Lab96 Studios takes its name from Under Armour’s earliest days. The company was founded by Kevin Plank in 1996, and early ...

This landmark agreement marks Under Armour’s first involvement with an Australian Rugby Union team, and comes hot on the ...

Once dominated by major sportswear brands like adidas, Nike, and Under Armour, the conventional sports marketing landscape ...

Wondering if Under Armour could be a hidden value play? You are not alone, as many investors are questioning whether this struggling athletic brand is showing signs of being undervalued or if the ...

The Minnesota Vikings struggled against the Los Angeles Chargers on Thursday Night Football this week, losing 37-10 in front of their home crowd. However, Vikings wide receiver Justin Jefferson ...

Welcome back to B&T’s Spotlight on Sponsors series, where we break down all the major sponsorship news from inside the ...

Need some new looks for the gym? Shop these outfit ideas that are all styled for your next great workout! Plus, they’re all ...

The Wisconsin Badgers football head coach made a shocking wardrobe change against No. 24 Washington, and snapped a nine-game ...

Under a new financial partnership, Indiana State men’s basketball coaches will be wearing Mountain Dew logos on their game-day apparel. On Wednesday, ISU announced the deal with Mountain Dew and ...

Historically, I’ve been a bit weary of heated workouts. The increased temps make you extra sweaty (obviously), and they’re also just harder on your body. Much like the thermostat, every system that ...

Analyst Alex Straton said On Running and Abercrombie & Fitch have room to keep growing, while Under Armour and Gap are punching below their weight.