Bierton has a particular fondness for long-sleeved football kits. Aside from running one of the world’s most popular vintage ...

Once dominated by major sportswear brands like adidas, Nike, and Under Armour, the conventional sports marketing landscape ...

Despite taking the lead in the second half, Seton Hall men's soccer fell to the UConn Huskies, 2-1, on Senior Night.

Breaking down the ways New Balance failed to properly market Shohei Ohtani during the Los Angeles Dodgers' World Series ...

Led by 12 points from freshman Najai Hines , the Seton Hall men's basketball team defeated Saint Peter's, 77-50, in the ...

The flagship shoe in Under Armour's collection, the Drive Pro is gamed by all of Under Armour's most prominent golfing athletes, Jordan Spieth among them. With its understated, athletic silhouette, ...

TYLER, Texas — The Arp Tigers went head-to-head with the New Diana Eagles in Week 10 of the 2025 Texas high school football season. Arp came away with the win, defeating New Diana 54-9. Click the ...

The Utes are hoping veteran NBA assistant Alex Jensen can restore the program to the heights it experienced when Jensen played for Utah under Rick Majerus in the late 1990s. Utah has not earned an ...

The Minnesota Vikings struggled against the Los Angeles Chargers on Thursday Night Football this week, losing 37-10 in front of their home crowd. However, Vikings wide receiver Justin Jefferson ...

With the soaring importance of NIL, Maryland fans have looked to Under Armour. The school's longtime apparel partner has been good to Maryland, both on the business side and ... With the soaring ...

Brian Mason, Wisconsin's director of NIL strategy, is optimistic about the Badgers' competitiveness with third-party NIL ...