When a brand says it has the "Number One (insert product here) in America," it's my job as a shopping editor to take that claim with a grain of salt. It could be any award-winning makeup pick or a ...

Which Urban Decay eyeliner is best? Urban Decay first impressed the world with its infamous “Naked Palette”, a set of eyes shadows that profited over one billion dollars. Although it made its mark in ...

No one needs 40 eyeliners - but this seriously lust-have makeup collector's item will SAVE you £320! Tempting, eh? How do we love the Urban Decay 24/7 Glide-On Eye Pencils? Let us count the ways – ...