An artistic sensibility has long informed Vilebrequin, the French swimwear label founded in Saint-Tropez’s 1970s heyday. Alongside its own vivid prints – which over the decades have drawn on artistic ...

San Miguel makes a fitting collaborator for the swimwear brand, which was founded in San Tropez’s 1970s heyday and has long championed colourful prints inspired by artistic movements from Memphis to ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. The Beach Boys really do get around. The legendary rock ...

You might think that running a swimwear company during a time when your customers can’t go on holiday, fly anywhere or, indeed, swim in a swimming pool might be cause for despair. If so, you would be ...

The first print, “1971,” launched in March with red, white and blue-striped men’s swim trucks nostalgic of the era. The 1980s prints will start rolling out April 16, followed by the 1990s and 2000s in ...

What: Puffer fish are printed in festive colors on these stretch fabric shorts, which feature an elasticated drawstring waist finished with stainless Zamac tips. There are two pockets on the sides and ...

The joie de vivre of 1970s St. Tropez is alive and well at Vilebrequin, a French swimwear label that recently opened its first Canadian store. Located on Sherbrooke Street in Montreal’s Westmount ...

The Beach Boys really do get around. The legendary rock band is making its way from Southern California to the South of France thanks to a new capsule collection with Vilebrequin, out today. Set in ...

At first glance, Vilebrequin, the St. Tropez–based beachwear brand known for matching dad-and-son trunks, doesn't have much in common with the rock legends of The Rolling Stones. But, says CEO Roland… ...

Hard to believe it now, but not so long ago, St.-Tropez in the south of France was a little enclave of bohemia. If you arrive in your super-yacht today, however, prepare to be upstaged by the owners ...