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Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Evidence from past economic downturns suggests that leaders who quickly assess and then decisively act will best position their company for success. But what are the critical assessments and actions ...

The media is abuzz with articles telling us how to improve B2B sales, but at the same time, we also see headlines like “The end of B2B sales.” Who’s right? What’s clear is that there’s no more room ...

The unhealthy tension between sales and marketing at B2B organizations is so common, we accept it as an inevitability, says Samantha Stone, founder of the Marketing Advisory Network and principal ...

Appointment-setting streamlines the B2B lead generation process by assigning specific reps to research and nurture prospects before scheduling appointments. In this guide, we'll explore the importance ...

B2B brands love to talk up their customer experience. But the volume is often turned down in reality. New research shows that’s because companies aren’t using AI with vision. The Drum sat down with ...

With a bias towards last-click low funnel channels, brands can get stuck in limbo, never truly able to prove the effectiveness of full funnel tactics. Setting up clear objectives and tactics up front ...

With over 590 unicorns currently active as of April 2021, we are entering into a golden age for tech and SaaS-oriented start-ups. As we continue to push forward into an... With over 590 unicorns ...

Today’s B2B buyers are decidedly aloof, and increasingly independent. So what does that mean for you as a B2B marketer? Over the years, shopping in grocery stores has become an ever more isolated ...

What is preventing the B2B sector from fully embracing e-commerce? The answer is sales representatives. Just over 70% of B2B decision makers believe a conflict with sales reps is inevitable when ...