AI has huge potential. It can automate tasks, increase productivity and give in-depth insights to businesses that they never ...

Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, ...

The choice for B2C leaders today is clear: continue to compete on transient features, or build an enduring identity based on ...

For a second theatrical run, nostalgia isn’t enough — it needs a strong hook. Rajamouli and his team deliver that by ...

Some school administrators are offering tours. Others are hiring firms to knock on parents' doors. It's all in an effort to ...

Golden Goose Marketing, a Sacramento-based digital marketing agency, is spotlighting how the construction industry is ...

A new study has decoded banks' television commercials, analyzing what the messaging reveals about the bank behind the ...

The program's core curriculum builds upon the Wharton School's prior research on emerging AI technology to help participants ...

A wave of private equity accessibility in 401(k)s is supposedly a breakthrough – “democratizing” returns once exclusive to ...

"Advertising has to compel humans, not digits, so there always needs to be human intervention to have a truly great idea.” ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...

Edge cloud platform Fastly (NYSE:FSLY) will be announcing earnings results this Wednesday afternoon. Here’s what to expect.