Whether a composable CDP is the right fit depends on a company’s resources, data maturity and strategic goals.

You no longer have to land someone famous as a brand ambassador to get people talking about what you’re selling—a dedicated ...

The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you ...

As health systems face financial pressures and tighter budgets, they are also operating in a business environment where ...

Responsible marketing isn’t a buzzword. It’s a shift in mindset. It’s about aligning what we say with what we do, and ...

Founded in 2014, the SaaS platform empowers marketers and product owners with insights into customer behavior and the ability ...

Viewers were left with more déjà vu than Christmas cheer when Woolworths unwrapped its 2025 festive campaign this week, ...

Canva’s graphic design platform has launched its new Creative Operating System, a suitable platform that offers integration ...

Shhri Ram has announced his new appointment at The Printers Mysore, known for its popular brands Deccan Herald and Prajavani.

Golden Goose Marketing, a Sacramento-based digital marketing agency, is spotlighting how the construction industry is ...

For a second theatrical run, nostalgia isn’t enough — it needs a strong hook. Rajamouli and his team deliver that by ...

Publishers are flooding billboards, subways, and screens with ads for themselves-many for the first time in history.