Life in this city with a small-town feel revolves around a majestic lake and nature. It's the perfect place to enjoy the ...

Wisconsin direct traveler spending was $16.2 billion in 2024, up 3.5% from 2023. The tourism industry's 2024 total economic impact was $25.819 billion. That includes indirect and induced spending.

Andy Larsen with Wisconsin Dells Visitor & Convention Bureau shares the best ways to see the leaves before they drop!

Travel-loving retirees may want to consider making Milwaukee, Wisconsin home. With easy airport access and plenty of transport around town, this Midwestern gem is sure to please.

Tourism contributed $763 million to the Fox Cities area economy in 2024, according to new data from the Wisconsin Department of Tourism. The state on June 10 released its annual tourism economic ...

As the weather cools, head indoors for unforgettable on-stage action. Performing arts centers and venues throughout Wisconsin ...

GREEN BAY, Wis. (WBAY) - Lambeau Field is officially named one of the “Wonders of Wisconsin.” Travel Wisconsin, from the state department of tourism, started the list in 2023. Visitors from all over ...

MILWAUKEE (CBS 58) -- The 40th anniversary of National Travel and Tourism Week was marked on Monday, May 8. It aims to be a time to honor the significant impact the industry has on Wisconsin's economy ...

People are getting outside more, and with that came a record breaking year for Wisconsin's outdoor recreation industry in 2022. According to a news release from Gov. Tony Evers, the industry brought ...

(WLUK) -- New data shows Wisconsin's outdoor recreation industry grew nearly 10% in 2023, breaking the previous year’s record. According to the Outdoor Recreation Satellite Account from the U.S.

MADISON, Wis. (WBAY)– Travel Wisconsin’s Dream Draft Sweepstakes offers football superfans from around the country a once-in-a-lifetime trip to Wisconsin to experience the 2025 Draft in Green Bay.