Most fashion brands simply aren’t designed for women under 5’4”. And for those of us who are, the struggle is real.

Every year around November, we all do the same thing: stare into the abyss of our closets and think, “How did I survive last ...

Every woman has lived this nightmare at least once: the invitation hits your inbox a wedding, a gala, a speaking engagement ...

Tik Tok, Gen Z and haute couture fashion houses from Celine to Alexander Wang have spoken: the only pants worth wearing right ...

When it comes to the best gifts for girlfriends, you want to impress, delight, and feel proud when people inevitably ask what ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Look of the Day for October 30, 2025 features Eva Longoria wearing diamond accessories and a luxe oversized blazer. Shop ...

Aritzia is no doubt one of the most popular brands in Canada. Any time I'm looking for style inspiration, I'm always checking ...

Business is booming for female entrepreneurs and women leaders across the United States. Once a tightly guarded boys’ club, entrepreneurship is now nudging toward equality. Women own nearly 40 percent ...

Great for travel, lounging, exercise and possibly even for more professional environments, a solid pair of joggers can really do it all. Tastefully tapered and available in an endless array of colors, ...

Australia and South Africa, both already assured of semifinal berths, meet in what could well be a dress rehearsal for the knockout stage of the ICC Women's World Cup 2025. With Australia, South ...

There isn't much time left until the spookiest night of the year. With Halloween inching close, you're either one of those people that has been planning their costume for months in advance or someone ...