PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

It's the return of Icons Week and Tess and Claudia are looking iconic as per usual (even in light of the devastating news ...

DUNNES Stores fans are rushing to buy a “timeless” new dress for Christmas parties after it landed on racks. The Gallery ...

Are you someone who buys a party dress each year that you wear once and swiftly forget about? Does it make you feel a little ...

Finally, if you’re going for sheer fabulousness, you could do a lot worse than a lace slip (Cos), a fringed velvet ...

From festive Fair Isles to sleek shearling outerwear, your chicest winter look is just a few affordable picks away.

A new party wear trend is making itself known on the red carpet, with Katie Holmes the latest celebrity to endorse this ...

After seasons of understated elegance, fashion’s pendulum swings back toward color, character, and just plain fun.

If your winter vibe aligns with Taylor Swift’s Folklore era, this dress-and-jumper outfit will be right up your alley. A ...

This autumn/winter, emerald green and deep burgundy are two shades dominating the style circuit. To channel Kate’s jewel-tone elegance, choose a sequin or satin gown in a rich green, or try a ...

Classic Fair Isle sweaters are trending big time as we head into the holidays, and they're kinda all I want to wear. Here are ...

Marks & Spencer, Zara, and Uniqlo hold their titles as top high-street stores, but Mango quietly works sartorial overtime, ...