While brand value of some stars has doubled after Indian women’s teams’ maiden World Cup win, sustaining interest will be ...

The 2026 FIFA World Cup in the United States, Canada and Mexico will be the biggest iteration in the competition’s grand history. The expansion of the tournament to 48 teams means more competitors, ...

Florian Wirtz joins Lionel Messi and Lamine Yamal in stunning new Adidas campaignFlorian Wirtz’s rapid rise on and off the ...

The German FA (DFB) on Friday announced a four-year contract extension for president Bernd Neuendorf, whose ambitious agenda ...

From Argentina’s fading stripes, Germany’s chevron motifs to Italy’s Azzurra heritage, each jersey incorporates unique national references.

Passion for Messi, even on the skull 💇‍♂️When you're a fan, you want to do everything to pay tribute to your passion.Like this fan of Lionel Messi, for example.Do you approve of the ...

To further boost the promotion, the players of Paris Basketball showed up at the Adidas Arena with these new jerseys.

Each design also features best-in-class adidas technology to keep players cool and comfortable on the biggest stage across ...

Ahead of next year's tournament, Adidas unveiled 22 home jerseys, including Germany, Argentina, and Mexico. They're now ...

FIFA World Cup 2026 is around the corner, and adidas has just unleashed the official jersey collection. From powerhouse teams ...

Led by head coach Jesse Marsch and superstars Alphonso Davies and Jonathan David, Canada will kick off the World Cup in ...

From Florian Wirtz challenging American football players, ice hockey goalkeepers, and Mexican lucha libre wrestlers under the ...