Welcome to “remedy-palooza.” While that specific term may not take off, it’s not a bad way to describe the vibe right now. We ...

According Truthset, IP-to-email matches are accurate just 16% of the time, while IP-to-postal matches are accurate only 13% ...

LiveRamp gifts the IAB Tech Lab a framework for how AI agents communicate and recognize human users and other agentic tech in ...

Two quarterly reports might not be enough to confirm a pattern. But it is enough information to draw a line – and so far, ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...