Social CPMs have risen. Incremental audiences on social platforms have declined. Growing brand-safety concerns make the ...

Perhaps you know the supplement brand AG1. Or maybe you know it by its original name, Athletic Greens. Regardless, the ...

Magnite says it’s not mad at The Trade Desk for prioritizing OpenPath or labeling all supply-side platforms as “resellers.” ...

Netflix announces a new way to measure viewership; streaming and smart TV companies face investigations; and Polymarket ads ...

Welcome to “remedy-palooza.” While that specific term may not take off, it’s not a bad way to describe the vibe right now. We ...

According Truthset, IP-to-email matches are accurate just 16% of the time, while IP-to-postal matches are accurate only 13% ...

Vidushi Dyall went from tracking cybercriminals at the Manhattan DA’s office to dissecting online ad empires. In this episode ...

The phrase “caution is key” has already become a totem of sorts for the new age of US antitrust regulation. It was used by ...

One of the great myths of programmatic advertising is the illusion of algorithms replacing humans. In truth, the programmatic ...

ID5 bought TrueData mainly to tackle what ID5 CEO Mathieu Roche calls the “massive fragmentation” of digital identity.

LiveRamp gifts the IAB Tech Lab a framework for how AI agents communicate and recognize human users and other agentic tech in ...

Two quarterly reports might not be enough to confirm a pattern. But it is enough information to draw a line – and so far, ...