The beverage industry is rapidly evolving with trends focusing on health and wellness, driven by innovations like GLP-1 drugs ...

Odyssey Functional Energy, launched in January 2022, offers energy drinks that combine natural caffeine from green tea with ...

Prospecto, an AI-focused start-up from Brescia, is revolutionising vineyard management with its AI-powered vision systems ...

The beverage industry is seeing significant innovation with trends like sugar reduction and functional drinks.

Anheuser-Busch's Cutwater brand is challenging perceptions of ready-to-drink (RTD) cocktails with their Halloween campaign, ...

Beverage brands are capitalizing on Halloween with limited-edition drinks featuring seasonal flavors and spooky packaging to ...

Breaking into the retail market for new beverage brands is challenging due to limited shelf space and competition from ...

The functional beverage industry is rapidly evolving with new product launches that target both broad or niche wellness goals ...

We already know the macro trends driving alcohol forward: premiumization, craft and artisanal products, and sustainability, for example. But how are these going to play out in 2025 when it comes to ...

Coffee is one of the most consumed beverages in the world. In the US, it’s consumed more than any other beverage. And what’s more, our love affair with coffee is expected to last for many decades to ...