WARC's 'Future of Commerce Media' report pegs global retail media ad investment this year at $174.9 billion, up 13.7% year-on ...

As it deepens its partnership with IAS for third-party verification, the social media platform is redefining chat as a ...

As NCLAT upholds the INR 213 crore fine but scraps the data-sharing ban, the verdict redefines how privacy and dominance ...

Naming a brand needs science, not serendipity; blending a methodical approach, linguistics, semiotics, consumer psychology ...

The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand ...

Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a ...

AI has created one of the most significant paradoxes of modern business: it is both the most transformative industry and the ...

As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling ...

Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud ...

Email to staff says information, including bank and payroll number, salary, National Insurance number, and personal contact ...

From Tinder’s ‘Dating Scaries’ to Bingo!’s desi ghosts, brands turn Halloween into a playground for cultural commentary, ...

When a Marriott ballroom in Tokyo turned into a ‘mini Super Bowl’ for Enhypen fans, it was long-term brand play. Marriott’s ...