Discover how multicultural consumers celebrate winter holidays and why cultural insights matter for inclusive marketing ...

Explore how authenticity and cultural relevance drive brand trust in 2026 as consumers seek protection, creativity, and ...

Our latest insights reveal that Multicultural Americans are leading this transformation, redefining how music, streaming, and fandom intersect. They are ...

Multicultural consumers are redefining how—and why—they snack. From bold flavors to intentional wellness choices, this shift is creating new opportunities for snack brands ready to meet evolving ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

In today’s rapidly shifting cultural environment, Asian American consumers aren’t just adapting to change—they’re shaping it. This segment, one of the fastest-growing and most culturally diverse in ...

Millennials are redefining travel, media, and gaming through purpose, creativity, and connection—reshaping how brands inspire loyalty.

Culturally fluent brands use culture efficiently and effectively to connect across segments. In this report, we share the top culturally fluent brands for Gen Z consumers. More than two-thirds of Gen ...

Streaming has become more than a form of entertainment—it’s a cultural experience. For Multicultural audiences, it’s about shared moments, familiar voices, and authentic stories that reflect everyday ...

As economic uncertainty lingers, U.S. consumers are adjusting their wallets—and their priorities. New research reveals shifting patterns in household spending that signal both caution and confidence, ...

In the latest episode of Cultural Fluency Makers, Lance Hill, Global Head of Insights, Analytics, and Measurement at HP, joins us to explore the art and science of insights and how curiosity, context, ...