Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Explore how authenticity and cultural relevance drive brand trust in 2026 as consumers seek protection, creativity, and ...

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

On November 5th, Collage will host its annual Cultural Fluency Summit, where we’ll unveil new findings from our 2026 America Now trend research. This year’s ...

Millennials are redefining travel, media, and gaming through purpose, creativity, and connection—reshaping how brands inspire loyalty.

Our latest insights reveal that Multicultural Americans are leading this transformation, redefining how music, streaming, and fandom intersect. They are ...

Culturally fluent brands use culture efficiently and effectively to connect across segments. In this report, we share the top culturally fluent brands for Gen Z consumers. More than two-thirds of Gen ...

Once seen as agents of change, Gen Z is taking an unexpected turn — toward tradition. In our latest report, Trad Is Trending—But Not How You Think, we explore a generational pivot that’s catching many ...

It’s not too late to activate! With over 30% of Americans (and 40% of Gen Z and Millennials) celebrating “Friendsgiving,” brands will want to make their mark on this growing tradition. Keep reading to ...

From navigating decision fatigue to cementing brand loyalty, Gen Z and Millennial parents are changing the way families shop, connect, and engage. Parenting today isn’t what it used to be. Gen Z and ...