What do software buyers expect from a good online buying experience? What influences their decisions to buy software online?

Discover how AI is transforming account-based marketing by enhancing precision, speeding execution, and redefining the ...

WebMD, BBC, Forbes, Business Insider, and People are the Top 5 content publishers cited most by popular AI ...

Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements. Here's a look at the current state of social media ...

Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion. That's according to Kantar BrandZ’s annual ranking of the 100 most valuable global brands. An ...

For many companies, selling beyond their home market is an essential driver of business success. But successfully selling into other markets is often easier said than done. In 2007, when the No. 1 ...

Explore how and why innovators of products and services can struggle to describe breakthrough ideas when language and ...

Marketing Management - Nearly a quarter of employees say they now use AI daily for creating workplace emails, according to ...

Most organizations spend approximately 1-4% of their marketing budget on translation and localization services, depending on the size of the company and its scope of global operations. That percentage ...

Career Development - This infographic looks at how early-career professionals say LinkedIn has helped them, the LinkedIn ...

LSI keywords are one of the latest and greatest trends and tools in search engine optimization. The snazzy sounding digital marketing acronym stands for latent semantic indexing, which isn't nearly as ...

Social media analytics have evolved rapidly, leaving marketers in a quandary. Digital marketers now have dozens of tools at their fingertips, such as Sprout Social, Google Analytics, Hootsuite and IBM ...